Wanted: VP Marketing - A-Players Only!

Wanted:  VP Marketing - A-Players Only!

I'm going to try an experiment and post a job description on my blog.  We'll see how this works!

Return Path is looking for its next head of marketing.  Jennifer Wilson, our current and long-standing VP Marketing, is going out on maternity leave in the fall and is going to return afterwards in a part-time capacity, so we're looking for someone new to join the team and help take the company to the next level.

Most of the details are in the job description, but the vitals are:
- Based in NYC or Denver, CO
- Must have previous experience running a marketing effort
- Mix of B2C and B2B, but B2B is probably more critical
- Mix of branding/positioning/messaging and sales lead generation
- Don't have to be an expert in the email marketing industry (though that's a plus)
- Someone will succeed here if he/she is super smart, is open to new ideas, is an excellent communicator and writer, and has a great sense of humor

If you're interested, you can download the job description (pdf format) here.

Comments

[Marketing Headhunter]

This might work. It's certainly a good way to attract candidates who are "value confluent" with Return Path: If candidates read your blog regularly, then you have some assurance that they appreciate genuinely your way of thinking -- and therefore might contribute something lasting and meaningful to your firm's existing management mix.

The operative word here is "regularly." Make sure in your phone screen that you ask the blog-sourced candidate "what's your favorite post of mine -- and why?" Otherwise, all you are doing with this post is trying to save a few shekels.